The customer is always right, right? You better believe that if you want to survive in today's competitive market.
When you follow the money track back to its source, you understand that good care of your customers is not only important, it is imperative. More than any other factor, the service to their clients affects your business success or failure.
Good customer service starts when a potential client comes in contact with you. Let's say you own an electronics store. A man walks in search of a plasma TV. The first part of good service customer involves nice, helpful employees who respond to customer needs with a hand guiding you through your experience. With customer service correct, he is able to see your options, find out what he needs, and leave satisfied with a purchase that you like. But good customer service does not stop there.
Suppose that the customer gets home and starts to watch his new TV. Within minutes the TV starts to smell funny and make strange sounds. Man call the store very upset with your new product.
Suppose it reaches a vendor useless, in so many words, tell him "hard luck." Not only the client never shop at your store again, he will tell an average of seven people about their bad experience with you. However, if the caller apologizes, takes responsibility and offers an acceptable solution, he is likely to calm down. , Allowing you to easily return the product and get a replacement, This store ensures your loyalty, future business and positive references.
Thus, good customer service starts at the initial point of contact and ends when the consumer is fully satisfied with the product or service that can be long after the sale takes place.
While this may seem a long process, excellent customer service is the single most controllable difference between you and your competition. With so many options available, consumers have little or no reason to stay loyal to a company if they are not 110% satisfied with the experience. This brings us to the next important aspect of service customer, Factor FUBB.
Follow Up Beyond Belief – FUBB. This is the most important factor between good customer service and great. FUBB refers to the practice of going up and beyond the call of duty to satisfy the customer. In today's economy, highly competitive, it is essential to monitoring of any possible way. Follow up to the point where customers can not resist telling other people about you.
If a customer makes a suggestion, follow up on it. If a customer has a problem, monitor and make sure it has been resolved satisfactorily. If a mistake was made, take responsibility for it even if you are not the only one who did it. Then ask its customers for feedback in order to assess how they really feel about your service.
When the customer is happy, it's a good deal. What others say about you. Life is good. But if the customer is unhappy, it is likely to face bad reviews, negative word of mouth, and a customer lost forever. Sure to make excellent customer service a priority in its long list of things to do. It's just smart business. A single client, and care – someone whose concerns accompanying beyond belief – you can pay rich dividends in the future.
About the Author:
http://www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author, speaker, radio and TV host, Gary pioneers media-based marketing systems including newspaper articles, dinner seminars, radio talk shows, and TV interviews. He is coach, mentor and motivator to over 850 general agents in his insurance marketing organization, InsuranStar Marketing. See also Insurance-Lead-Programs.com.
Article Source: ArticlesBase.com – Put the Fubb Factor Into Customer Service
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