Piture picture quality plasma television high definition set of a regular ol 'TV is very difficult. Is why the campaign New Panasonic plasma TV, breaking this week, will be less about the picture on the TV and more on what consumers can do with your HD displays.
Panasonic has a good mount this business work, its first lead agency Kirshenbaum Bond + Partners, New York, struggling to protect its leadership among the manufacturers of plasma TV U.S..
Samsung and others are aggressively attacking the market for Panasonic plasma. Samsung, in conjunction with Sony, is also successfully attracting consumers to other technologies such as HDTV LCD (liquid crystal display), according to Ross Rubin, director of analysis at The NPD Group, Port Washington, NY
"Technology is LCD becoming more accessible and larger sizes, "said Rubin. The average price of 42-inch plasma and LCD TVs are $ 2100 and $ 2700, the latter is, respectively, below the $ 4,200. "LCD has some advantages," said Rubin. "It's lighter, thinner and there is no image burn-in that has been a problem with plasma, but It's Getting Better ".
Panasonic will increase its $ 80 mil-lion-plus budget 2005 national media to support their efforts to build brand, company. Once known for an array of products, Panasonic is now focusing on a few products responsible for growth. The plasma is perhaps its biggest focus. Digital cameras, where Panasonic ninth in the category, also begins a new campaign for spring "moms, dads and grads "window. Panasonic unveils its Blu-ray players June 22, with the support of marketing then
The effort of plasma, "Flip," shows people seeing a 58-inch TV from different angles. A couple looks at the artwork from the side of the screen, watch snowboarders stunts upside down and so on.
The folding Christian Slater offers: "Your favorite artwork. His videos. His photos. And your favorite TV shows in high definition. His life now showing our best image forever. Panasonic is changing your perspective on television. "The brand continues:" Panasonic. Ideas for life ".
How – to convince him to our image is better? Is the final puzzle, how do I really understand how drives a BMW, if I did not take one? "Said Rob Feakins, executive creative director / vice president at KB + P. "We are using an analogy versus saying look how big that picture on your TV is crappy."
Fifteen second teaser ads begin this week, leading up to the complete implementation. "People are very interested in HDTV flat pangel" said Gene Kelsey, VP of brand strategy group of Panasonic Consumer Electronics, Secaucus, NJ "More content is available. sets are getting there out. People are experiencing. Once they realize it's something they want to have. "
Panasonic digital cameras with image stabilization optics will also share the spotlight. The digital camera market presents major challenges for the Panasonic, Rubin said NPD: "It's a very difficult category compete with Sony, Kodak and Canon at the top of the market share standing for some time. "
Sony, Canon and others are working to develop stabilization technology image similar to the Panasonic. Moreover, the demand for point-and-shoot digital cameras is leveling. According to Rubin, "In the next year or two, let's see a decline [in sales], the first time. "
TV spots break this week to tell consumers that do not have to be property to take great shots: "Who says you have to be stopped to take a life?" And "capture spontaneity, no spots." About 35% of digital photos are excluded because they are blurred by KB + P.
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Article Source: ArticlesBase.com – Panasonic Offers New Definition of Plasma TV
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